• Innovative by Design... Success through Strategy

    AIHA

    ONLINE Presentation:
    Formulating the Brand

    Whether it's creating an ad campaign, developing a website, designing a logo, or implementing a social media strategy – effectively managing an organization's brand strategy involves an integrated approach that delivers a consistent message to membership, stakeholders, team members, media/industry representatives, corporate partners and the general public.

    The slideshow below outlines an Integrated Brand Management Strategy, as proposed for AIHA, that focuses on four key areas:

    » Brand Management — Formulating the Brand
    » Brand Strategy Planning
    » Web/Social Media/Mobile Strategy
    » Brand Building Through Communication

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    Formulating the AIHA Brand.
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    Development & Implementation of an Integrated Brand Management Strategy.
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    The AIHA Brand ::
    Mark » Signature » Slogan
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    AIHA Publications :: Info Sheet Style Guide
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    An effective Brand/Marketing Strategy begins with aligning/mapping an organizations operational, marketing and communications needs and employing strategies/initiatives/tactics that meets its goals and objectives. This reverse transparency not only allows organizations to successfully engage their market, but it also provides reverse transparency.

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    SFO strategy mapping allows for a visual representation of how organizational resources and capabilities align with its overall mission, goals and objectives.
    »VIEW LARGER IMAGE
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    SFO strategy mapping helps an organization to better understand/identify its Strengths, Weaknesses, Opportunities and Threats (SWOT).
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    BUDGET / DATA ANALYSIS
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    Web :: Social Media :: Mobile Strategies
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    Cross-Platform Design & Development :: Web and Mobile (Tablet/Smart Phone) platforms
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    Web Strategy :: Desktop Platform
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    Web Strategy :: Mobile Platform
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    Social Media Strategy (SMS) ::
    Assessment » Development » Integration
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    QR (Quick Response) Code Integration
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    Whether it's creating an ad campaign, developing a website, designing a logo, or implementing a social media strategy – effectively managing an organization's brand strategy involves an integrated approach that delivers a consistent message to stakeholders, team members, media/industry representatives, corporate partners and the general public.
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    Development of an AIHA ONLINE Content Management Strategy
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    Development of an Integrated Web Strategy focuses on implementing a cross-platform infrastructure that utilizes the latest in html5 technology and CSS3, features improved navigation/content grouping/content linkage, and encourages lead generation as well as building AIHA brand identity.
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    Design of enewsletters based on focused content segmentation to its subscribers.
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    From posters and a specialty/novelty items, to all collateral (digital/print) - all marketing materials carry the strong AIHA brand identity.
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    Brand Management - Formulating the AIHA Brand
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    Brand Strategy Planning
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    Web » Social Media » Mobile
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    Brand Building