• Innovative by Design... Success through Strategy

  • OLI

    ONLINE Presentation:
    Re-Energizing the Brand

    Whether it's creating an ad campaign, developing a website, designing a logo, or implementing a social media strategy – effectively managing an organization's brand strategy involves an integrated approach that delivers a consistent message to stakeholders, team members, media/industry representatives, corporate partners and the general public.

    The sideshow below provides detailed content that outlines an Integrated Brand Strategy, as proposed for Operation Lifesaver, that addresses the three stated areas of focus for the national office going forward:

    “Raise awareness of the Operation Lifesaver brand... increase focus on passenger rail and rail transit safety... expand the audience for Operation Lifesaver's safety message through greater use of digital communications, e-learning, and social media.”

    Joyce Rose President and CEO, Operation Lifesaver, Inc.

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    Re-vitalizing the OLI brand for the 21st century.
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    The re-designed OLI logo visualizes a simplified, edgy and impactful brand image.
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    OLI Logo Re-design (reverse)
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    OLI Logo - Medium Usage (e.g., Website, Annual Report)
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    Design of new OLI enewsletter begins with content brainstorm and organizing of content into categories.
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    With a content outline in hand, we moved on to wireframing to establish the best way to organize their content before designing the eNewsletter template.
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    The final template design incorporates brand elements, and custom icons give the enewsletter its own personality and provide visual cues for subscribers.
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    Web :: Social Media :: Mobile Strategies
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    Cross-Platform Design & Development :: Web, Tablet and Mobile platforms
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    Web Strategy :: Desktop Platform
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    Web Strategy :: Mobile Platform
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    Social Media Strategy (SMS) ::
    Assessment » Development » Integration
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    QR (Quick Response) Code Integration
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    Whether it's creating an ad campaign, developing a website, designing a logo, or implementing a social media strategy – effectively managing an organization's brand strategy involves an integrated approach that delivers a consistent message to stakeholders, team members, media/industry representatives, corporate partners and the general public.
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    Web Banner Ads
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    Development of an Integrated Web Strategy focuses on implementing a cross-platform infrastructure that utilizes the latest in html5 technology, features improved navigation/content grouping/data sharing, and encourages lead generation as well as builds OLI brand identity.
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    The eRailroad Crossing eNewsletter design incorporates brand elements, and custom icons give the enewsletter its own personality and provide visual cues for subscribers.
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    From posters and bumper stickers to all collateral (digital/print) - all marketing materials carry the strong OLI brand identity.
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    Brand Management - Logo Re-Design
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    Targeted eNewsletter
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    Web » Social Media » Mobile
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    Brand Building