ELEMENTS ::

SELECT LINKS BELOW to view sample portfolio of client work.

Brand Management/Messaging


Brand Mgmt

Whether it's creating an ad campaign, developing a website, designing a logo, or implementing a social media strategy – effectively managing an organization's brand strategy involves an integrated approach that delivers a consistent message to clients, membership, stakeholders, team members, media/industry representatives, corporate partners and the general public.
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Integrated Marketing Communications (IMC)


Communications

Integrated Marketing Communications (IMC) is the coordination of all marketing communications tools, channels, functions and sources within an organization into a seamless program that maximizes the impact on consumers, customers, membership, shareholders, media and other end users. This "integration", with use of technology across the enterprise (network/cloud), helps organizations concentrate their resources in order to achieve the goals as set forth as part of their strategic plan.
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Advertising


Advertising

The "promotional mix" that is appropriate for individual businesses/organizations varies as a function of the nature and scope of their target market. It is also a function of budget, in that there is a negative ROI or saturation point associated with certain forms of a product or service's promotional mix, including advertising.
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Creative Design


Creative Services

Effective Creative Design integrates Brand Management Strategy with OFFLINE (traditional print formats) and ONLINE (digital formats) Marketing Channels.
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Event Development


events

Seminars, conferences and tradeshows come in many sizes and forums and take careful planning/design of content, support materials, budgeting and venue preparation in order to be successful.
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Interactive Media


Interactive Media

The use of digital/electronic medium (i.e, Web/Internet, CD-ROM) significantly increases the ability for user/audience accessibilty to information, training and online purchasing.
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Product Packaging & Design


packaging

View Product Packaging & Design samples.
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Publications


Publications

View publications, feature articles, and press kit samples.
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Public/Media Relations


public relations

Good P.R. is about identifying the compelling stories you've got to tell, and communicating them in a way that makes editors take notice. The key is knowing how to dig for the big news in your product, service and company, and how to get that news into mediums your prospects know and trust.
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Radio Projects


radio

View radio project samples as well as listen to audio files.
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Social Media


Social Media

Social Media Best Practices: The rise of Social Media has drastically changed the defrinition of community—no longer is it solely defined by geography and physical proximity. Learn how to implement Social Media Best Practices within your organization.
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Web Development


Web Development

Leveraging Technology to Enhance Communication and Public/Media Outreach: By utilizing the latest in Web 2.0 functionality we allow organizations to facilitate communication, information sharing, interoperability, and collaboration on the World Wide Web.
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